2017 iPhones Will Have True Tone Display, Says Barclays

Apple is likely to equip the trio of iPhone 2017 models with True Tone Display, according to investment firm Barclays.

A recent report by Barclays hints that all three 2017 iPhone models will come with a True Tone Display. Apple has used this technology in 9.7 inch iPad Pro so far, but it is speculated to have in the new iPhone devices this year. The technology minimizes eye-strain for a user while reading or watching the content indoors and outdoors. It automatically set its colour temperature and brightness in particular light conditions.

Barclay’s report further says that Apple has hired Austrian semiconductor company AMS for ambient light sensors to support True Tone.  “For the expected iPhone 7S models, as well as the iPhone 8, we think ams’s content increases due to the inclusion of its full spectral sensing ambient light sensor, as already seen in the iPad Pro for that device’s True Color screen functionality. We estimate this to be a material step-up in content from the $0.60 range to $1.0,” the report claims.

The True Tone technology can drive up the production cost of each iPhone by $0.60 to $1.00 on the material front.

What is True Tone Technology?

True Tone has been developed by Apple to enhance the display of its devices screen under certain light conditions. It should not be confused with Night Shift feature being available in most iPhone models. Night Shift feature is used to minimise the blue light emitting from the screen and remain activated for some hours, say night. On the other hand, True Tone remains activated for 24 hours and adjust the white balance, brightness, and colour, for better colour accuracy and text legibility.

For example, if you are in a dimly lit room equipped with incandescent light bulbs, the display would appear yellower and warmer. The display will be cooler and bluer if you are outside on a cloudy day.



About Ng Wei Khang

Ng Wei Khang, CEO at a Singapore based IT consultancy company, APIXEL IT Support, has been operational for over 8 years from now. Apixel provides fixed price IT Support Services with unlimited packages that includes small business server setup, Cloud Solution Configuration, Network management and Data security & Theft prevention. The company also provides expert IT consultancy to SMEs in Singapore.

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